research is continuously being conducted in the world. there are studies on animals, on humans, on situations, on inanimate objects, the stars, and pretty much everything in our known universe. there are always studies going on, and no one knows the names of any of them. but that has never stopped anyone from referencing one to lend their argument some much needed credibility. "no, this guy, i can't remember his name ...but they've done studies" and everyone in the conversation leans in slightly. "this guy sounds like he knows what he's talking about. he knows about some study they evidently did once. seems pretty solid." it would make sense on occasion to either pretend to know the name of the study, or just lock in on one - and actually know it. if you know the kinsey report, just wait for that to come up. people talk about sex a lot, and then bang - there you are "oh, you guys talking about sex. you know, this guy named kinsey did a study and found out..." and then nearly anything you say after that will seem credible. we're all just passing around the same terrible information because one of our friends, who we trust, referenced a study once. "did you know that if you tickle a koala bear, they'll poop out of their nose? yeah, they did a study. the eifrem-haggert experiment" oooh, eifrem-haggert - that's as good as gospel.